The marketing environment within which we operate has changed forever, driven by changing consumer behavior and the increasing need for instant gratification.
Website Designers Galway works closely with clients, to design and develop websites that are user friendly, appeal to the chosen target audience and that provide customers with a positive online brand experience.learn more about Website Galway Designers by clicking here
Excellent Website design relies on a few basic considerations:
THE FOCUS OF YOUR DIGITAL MARKETING STRATEGY
Consider your website as the focal point of any digital marketing initiative today.
Why should your website be the focal point?
- A website is the online home for the brand. All social media, e marketing and other initiatives should be aimed at drawing potential customers to the site, where they can interact with the brand.
- Your website is a powerful marketing and business tool. Not only can visitors interact and purchase on the site, but an organization can collect powerful information about customers habits and behaviour through analytics.
- It’s the first place that most potential customers visit when they start their search process towards the final brand and purchase decision.
- You can control your brand narrative via the content and messaging, image and personality that you reflect on your site.
- It is the one constant for customers. The website may change in design and content over time, but it will always remain at the same address.
PLAN YOUR WEBSITE PROPERLY
As with any business initiative, a website requires clear objectives. You’ll need to consider the role of your site in the business plan and allocate sufficient resources for development and maintenance. With well planned website you can earn money online, read more about earning money online at http://www.adidasmontante.com/earning-money-online-by-trading-websites/
Factors to consider before you start the process include:
The overall purpose of the site
Whether to encourage traffic, inform customers, generate leads and quotations, or promote the brand image, your objectives for the site should be clear upfront and should inform the design and development process.
The degree of control required
Here you need to decide if you have the necessary skills and resources to manage content on a daily basis. Website design specialists like Web Design Galway are a one-stop digital marketing agency, who can manage your website for you.
What you need on the site
Your site will need essential features that make it easy for visitors to interact on it. Bells and whistles are nice to have, but expensive. Prioritize upfront and cut as necessary if budget requires.
CONSIDER THE TARGET MARKET
Focusing your marketing efforts on satisfying your customer’s needs is a pre-requisite for success and this includes your website. No organization can be all things to all people.
Right up front is necessary that you clearly define your intended target market (the very basics of marketing) and that you understand the purchasing patterns and behaviour of the market. With this in mind you can design a website that meets their needs.
Some basic principles to consider are that:
- Quality and credibility of content is more attractive to users than the design and aesthetics of a site.
- Users want instant gratification in terms of information and usability, or they move on.
- Users scan pages for quick results and don’t spend too much time reading
- Users want control of their experience and do not want to be bothered by constant pop-ups and promotional content.
THE SPECIFICATION SHEET
If worth their salt, any website design agency will demand a specification sheet. This is the essence of a company’s brief to the agency, that will guide the design and development of the site and ensure that the site is organized properly.
There are two types of specification sheet:
The Design Spec Sheet
This guides the overall design and structure and includes amongst many other items: overall goals, design deliverables, individual page layout, pages required, content strategy, SEO strategy, fonts, styles and headings, page functionality and required user experience.
The Technical Spec Sheet
This guides the back end of the site used by website developers and includes programming language, website hosting, domain name, content management system, security and other functionality.
As you can see this process is highly involved and requires the services of experts.
SOME BASIC DESIGN PRINCIPLES
Whomever tackles the business of designing your web, there are several basic principles that should be considered:
- Keep it simple – when users are on site they are rarely interested in the visual appeal and aesthetics of the site. They are there to look for specific information and to find it quickly. The less complex your pages the better.
- White spaces are not wasted spaces – white space works for you. It helps users to focus on the information that counts. It helps draw the eye to meaningful and important points.
- Limit the use of colours and fonts – keep fonts to a minimum and make sure that your fonts are web-safe (can be read by anyone’s computer).
- Standardise the design stye – ensure that design elements like colour, typefaces, corporate branding, headings and the like are standardized across all pages. Nothing is worse than a schizophrenic website.
- Practical concerns – it’s the small things that make a site annoying. Do the images load properly? How long do they take to load? Is it easy to scroll? Is there too much clutter? Is there a logical flow?
- View your site as a whole – a website is not about its individual elements. View the completed site holistically. Note how the bits and pieces work together to prevent frustration and make your customer’s experience a successful one.
WRITING FOR WEBSITES
It is worth emphasizing the necessity to have your website copy written by a professional. The copy greatly affects the overall quality perceptions of your site. Well written copy content will help to attract website traffic.
Writing style for websites is different from other media. Copy that over-promotes will not be read. Comprehensive text blocks, or bold lettering will be ignored, as will exaggerated copy.
Keep marketing jargon and overly flowery copy out of the equation as well. Plain objective language, the use of headings and bullet points and short concise phrases are what works with users.